These attributes guide how to express our identity in external communications, ensuring consistency. Not to be confused with brand values, voice attributes are specifically focused on delivering the right tone and attitude across all communication touchpoints. F&G’s voice is conversational and personable with the following attributes:
At F&G, we pride ourselves on the intimate, collaborative, and transparent relationship we build with our distribution partners. Together, we embrace serving the diverse needs of our mutual customers by delivering the most relevant and reliable products for their long-term financial security.