Aspire Design System

Logo: Default 

<h2>Full Color</h2>
<img src="/img/FG Only Logo Full Color_RGB.png" alt="Full Color F&G logo only" style="height:175px">
<img src="/img/FG Logo Name Full Color_RGB.png" alt="Full Color F&G logo with tag under" style="height:175px">
<img src="/img/FG Logo_wTag Aspirations Full Color_RGB.png" alt="Full Color F&G logo with tagline" style="height:175px">
<img src="/img/FG Logo wTag Full Color_RGB.png" alt="Full Color F&G logo with tagline" style="height:175px">

<h2>Single Color</h2>
<img src="/img/FG Only Logo Black_RGB.png" alt="Full Color F&G logo only" style="height:175px">
<img src="/img/FG Logo Name Black_RGB.png" alt="Black F&G logo with tag under" style="height:175px">
<img src="/img/FG Logo_wTag Aspirations Black_RGB.png" alt="Full Color F&G logo with tagline" style="height:175px">
<img src="/img/FG Logo wTag Black_RGB.png" alt="Full Color F&G logo with tagline" style="height:175px">

<style>
    body {
        background-color: white;
    }

    h2 {
        color: var(--purple-800-brand);
    }
</style>

Name & logo

Our name and logo are our first chance to create a strong and lasting impression with potential stakeholders. By transitioning from Fidelity & Guaranty Life Insurance Company to the simpler name of “F&G,” we maintain our historical ties while ensuring consistency with our updated, contemporary voice. Visually, we illustrate our unique powers of collaboration by mirroring our close relationship with our business partners in the interlocking letters that make up our name.

Clear space

Be sure to keep the F&G logo a reasonable distance from other trademarks, competing text, graphic devices or images on a page. Allow a minimum of clear space on all sides of the logo equal to the width of the descender (X) on the “F” of the logo as shown here. The F&G logo must always come in front of the tagline. Place a light vertical rule (85% black) between the logo and tagline, leaving a clear space of 0.75X for each element to breathe, but not so much that they feel disconnected. Allow a minimum of clear space on all sides of the logo tagline lockup equal to the width of the descender (X) on the “F” of the logo as shown here

Minimum size

The width of the logo should not be less than 60px X 50 px whenever possible. Make sure to keep the logo tagline lockup at a size that is legible and retains impact. The width of the logo tagline lockup should not be less than 130 X 50px whenever possible.